The Sowden Collection

George Sowden’s kitchen utensil collection for Hay is characterized not only by exceptional quality but also by the unique signature of the British designer. Its products are playful and yet elegantly designed.

In doing so, it remains true to its style: practical and functional devices, but with the highest level of comfort of grip thanks to the absence of corners and edges. The colors used play with their contrasts and blend into the harmonious and timeless look of the collection.

The Sowden for Hay collection reflects the work of its own brand: practical and elegant kitchen appliances, including toasters, kettles, storage boxes, vacuum bottles, spice mills and much more.

Over the years, designer George Sowden has brought his bright and always original vision to the HAY Collection in a myriad of ways. From on-the-go travel cups to water bottles and storage tins, from salt-and-pepper shakers to the new Sowden Kettle and Toaster -- HAY's first ever electrical appliances! -- the Sowden Collection for HAY is a perfect combination of brains and beauty.

Under the charm, the designer plays with the codes by offering us these novelties in the look of the 60s? 70? 80! All by combining plastic and metal, totally removable, they will be easy to clean or repair! Colours, shapes and minimalism, it takes us to the Braun vintage universe…

When you can do what you want everything depends on your sensibilities, your ability and creativity.

The products of the Sowden Collection can be appreciated for both their aesthetics and their ethics: they are made to last and of excellent quality, as opposed to the age of disposable and programmed obsolescence. It is with this vision that George Sowden continues to surprise us (in a good way) by revisiting everyday objects for our greatest happiness.

All content come from the HAY website.