Sowden
Our collaboration with the designer George Sowden
This collection brings the designer’s signature aesthetic and style to a higher level, transforming essential household products into decorative as well as functional objects.
Blue vibes
Focus on the Sowden Toaster
George Sowden combines intuitive controls and playful colors in his Sowden Toaster.
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Warming tray
Top doubles as a warming tray; rest your toast, croissant, or baguette on top to warm it.
Toasting level
Includes a practical browning dial to set your ideal toasting level.
About the designer
George Sowden studied architecture at Gloucestershire College of Art. In the 1970s, Sowden moved to Milan to work with names such as Ettore Sottsass and Olivetti, and in the 1980s he became one of the founders of the design collective, Memphis Group. He has won numerous design prizes including the prestigious Compasso d'Oro Award. Today he continues to live and work in Milan. For HAY, Sowden has designed the Coffee and Tea Pot, Sowden Bottle, Travel Cup, Tin by Sowden, Salt & Pepper, Sowden Toaster and Sowden Kettle.
